With AI already running the show in search, using SEO tools to automate repetitive tasks isn’t just about saving time – it’s just the new normal. The irony is that in 2025, the only thing that feels old is No using them.
If finding SEO software tools is no easy task at this point, how about choosing the best tool?
Good news: We’ve already ironed out all the bugs and compiled a list of the best SEO software that’s built to deliver in 2025.
1. SEMrush
It’s no surprise that SEMrush tops almost every “best SEO tool” list. SEMrush is one of the most versatile platforms, offering everything from in-depth competitive analysis and keyword research to on-page SEO and visibility tracking.
Benefits of using SEMrush
👉 Competitive SEO Research
Analyze your rankings with tools like Domain overview, authority score, organic search, backlinks and traffic shareAnd what’s more, you always know how you stand against competitors.
👉Keyword Research Tools
Browse a massive keyword database to find high-volume, low-competition terms, or find keywords others are targeting, with everything from keyword overview and this Keyword Strategy Builder.
👉 On-page and technical SEO tools
with tools like site auditIdentify and fix SEO issues, then optimize your site’s performance and see how your rankings respond.
After fixing SEO hurdles, check how you measure up against your competitors On-Page SEO Checker Only to find new areas of improvement.
target audience
SEMrush is a top choice for SEO consultants and agencies managing multiple clients, content professionals focusing on better search optimization, and businesses of all types aiming for a solid SEO foundation.
2. Rankability
Rankability, co-founded by digital-marketing authority Nathan Gotch, is a content SEO tool that helps you see how well your content can rank in Google, figure out why your pages are slipping, and run on-page audits to deliver useful recommendations for boosting your visibility.
Benefits of using Rankability
👉Keyword Finder
Perfect for tracking high-impact keywords, trending topics, and frequently asked questions from your audience – plus AI-powered search insights to create content that ranks and converts.
👉AI Writer
Create content tailored to your keyword, niche, product or service. Customize the tone and audience, then refine your optimized draft with AI-powered assistance.
👉 Content Optimizer
Quickly check how well your content covers key topics with clear, score-based feedback. Edit, rewrite, and enhance clarity, grammar, tone, or simplicity.
👉 LLMs.txt Generator (Free)
Makes it easy to create valid llms.txt files so language models can better understand your site using clear, structured Markdown.
target audience
Rankability is the ideal SEO software for bloggers, niche site owners, small businesses, marketing agencies, and startups seeking effective content strategies and optimization guidance.
3. Yoast SEO
Yoast SEO, launched in 2010, has earned its place among the top SEO tools – notably as the world’s leading WordPress plugin for increasing website rankings, even for users with no technical knowledge.
With smart recommendations and real-time feedback, Yoast SEO helps you quickly pinpoint SEO gaps – everything from visibility and UX issues to content optimization and beyond.
Benefits of using Yoast SEO
👉 SEO Content Control
The plugin constantly analyzes your content for SEO-friendliness and readability. It instantly flags issues and provides suggestions to help you make improvements on the spot.
👉 XML Sitemap
Yoast SEO generates these automatically to help Google crawl and index your top content, which is especially useful if your internal linking isn’t working efficiently.
👉 Meta title/description editing
You can easily customize your meta titles and descriptions, giving you complete control over how your content appears in search results.
👉Keyword Optimization
Get smart insights on keyword difficulty, search volume, intent, and density so you can optimize content faster and rank with confidence.
target audience
Best SEO software for site owners, bloggers, and newbie Shopify sellers. Plus, perfect for anyone with no technical background, from freelancers to solopreneurs developing their own or client sites on WordPress.
Keyword.com is a full-fledged SEO platform focused on optimizing brands’ online presence and leveling up search rankings through a wide range of built-in features.
Its AI Rank Tracker This is exactly what today’s SEO professionals expect from the best SEO tools of 2025. It lets you monitor brand mentions and visibility on generative AI platforms like Google AI Overview, Gemini, ChatGPT, and others.
Benefits of using AI Rank Tracker by Keyword
AI visibility performance metrics
See how often your brand appears in AI search results, see ranking changes over time and optimize your visibility where it matters most.
👉 Opportunity Explorer
Perform comprehensive competitive analysis and benchmarking to identify shortcomings and take advantage of new opportunities.
👉Citation Analysis
See the full range of sources AI relies on to profile your brand. Track citation frequency to understand which sources drive your brand’s AI search visibility.
👉Brand sentiment analysis
Understand how AI shapes perceptions of your brand, the tone it uses, and take control of your brand story.
target audience
SEO tools like AI Rank Tracker are invaluable to everyone – from independent SEO freelancers and agencies to in-house teams looking for better analytics and SEO visibility.
5. Surfer SEO
Loved by 150+ content creators, SEOs, agencies, and marketing teams, Surfer SEO is the ultimate SEO software tool for content optimization. Surfer SEO is equally effective for Google and AI-powered search.
Benefits of Using Surfer SEO
👉Content Audit
All it requires is your domain. This feature scans all of your existing content and tells you how you’re doing at SEO, with no guesswork involved.
If any content requires additional optimization, it will be marked with best opportunity icon. Just click it to see what needs fixing and do a quick update.
👉 Content Editor
Here, you can optimize your selected content to meet top SEO standards, take into account 500+ ranking signals and use trending keyword suggestions powered by Surfer SEO.
👉 Topical Map
A network of smart search filters helps you generate fresh content ideas based on what’s trending in your industry, powered by real-time keyword suggestions.
target audience
SEO tools like Surfer are essential for marketing agencies, in-house teams, businesses of all sizes, freelancers, writers, and ecommerce entrepreneurs who want to create user-first content that ranks organically with smart, data-driven SEO.
6. MorningScore
morningscore is an all-in-one SEO tool designed to make SEO transparent, actionable, and fun. With its gamified approach, doing SEO is like a game in which you move forward instead of just work and numbers.
Benefits of using MorningScore
Track SEO performance with a gamified, intuitive interface
Find and prioritize keyword opportunities (daily keyword updates)
Perform fast and easy website health audits
Create effective SEO strategies with mission-based actions
Automated SEO Reporting – drag-and-drop widget-based report creation
The best part is that MorningScore is one of those SEO software tools that uses AI to turn automation into real traffic gains with advanced features:
⚙️ ChatGPT Tracker: See when and where your site is being mentioned in ChatGPT, and take control of your visibility in AI search.
⚙️ Automated On-Page SEO: Let the “Rank AI” WordPress plugin automatically fix technical and on-page SEO issues to keep your site fully optimized and ranked better.
target audience
MorningScore is one of the best SEO software options for anyone looking for a simplistic approach to SEO with a long-lasting impact – whether you’re a complete beginner or a seasoned professional. It’s perfect for solo entrepreneurs, small teams, and full-scale agencies.
7. Screaming Frog SEO Spider
Screaming Frog SEO Spider is an industry-leading website crawler that is powerful and flexible. This allows you to diagnose SEO problems and identify opportunities on your website.
The tool collects key onsite data allowing you to analyze results in real-time so you can make informed SEO decisions.
Benefits of Using Screaming Frog SEO Spider
👉 Direct API integration
Allows you to connect to LLMs like OpenAI and Gemini while crawling.
👉 N-gram analysis
Helps identify gaps in keyword and internal link opportunities.
👉Crawl Partition
Allows you to split the crawl based on different page templates or types.
target audience
Screaming Frog SEO Spider works great with businesses of all sizes, SEO professionals, website operators and developers dealing with technical issues, and content marketers optimizing on-page elements.
8. Lokolo
local is an SEO platform built specifically to simplify and automate local SEO and marketing for small businesses, agencies, and freelancers. With smart algorithms and actionable insights, it turns the complex local SEO process into an automated routine.
Benefits of using Locolo
Local SEO Optimization Center
Manage your entire local SEO – from competitor tracking to review management and content suggestions – all from one convenient location.
👉 Free Visibility Tools
Use local rank checker To see where your business actually shows up.
Other than this, Local Business Schema Generator Lets you create visibility-boosting code at no cost.
👉 AI-powered toolkit
Receive AI-suggested weekly tasks to increase your local visibility, track Google rankings, and run thorough SEO audits.
👉Brand Management Features
Create powerful citations, publish local content, create a more professional website and monitor your growth – all in one place.
target audience
If you are a small business owner, local SEO agency, affiliate, or freelancer managing multiple clients at once then Local is one of the best SEO tools for you.
The debate over the best SEO tool is a marathon, not a sprint.
With the landscape rapidly evolving and AI playing a bigger role, next year’s favorites may look completely different.
For now, explore, enjoy, and make the most of the options we’ve overviewed today.
The opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor denies any of the conclusions presented above.