Which Best Free Digital Marketing Tools worth using in 2025? From tracking website performance and boosting SEO to designing visuals, sending emails, and managing social media, there are plenty of free options that can make a real difference, so you don’t need to rely on guesswork or expensive software anymore.
If you’re trying to grow your online business without spending a penny, explore this article. It walks you through the Best Free Digital Marketing Tools in 2025, with pro tips on how to use them effectively.
Best Free Digital Marketing Tools to Grow your Business Online are:
Google Analytics: Best Tool for Data-Driven Marketing
Core Function: Analytics & SEO Tool
Launched in 2005, Google Analytics is the most widely used web analytics tool. It is used to track website activity, including the engagement rate of individuals using the site, with information on the source of the traffic. In 2011, the launch of Real-Time analytics enabled users to even gather insights about visitors currently on the site.
Its current version, GA4, has also replaced Universal Analytics. GA4 encompasses features focusing on predictions, customisability, and privacy. It collects event-based data from both websites and apps to help businesses better understand the customer journey.
Pro Tip for Online Businesses: Set up custom dashboards in GA4 to track only the metrics that matter, like conversions, traffic sources, and top pages, to avoid searching for endless reports.
Canva: Easy Online Graphic Design Tool
Core Function: Design & Content Creation
Founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, Canva is a leading graphic design platform used by individuals and companies. Its offerings include templates for presentations, posters, and social media content. It also offers photo and video editing tools.
In 2025, Canva released Visual Suite 2, which includes additional features like Canva Sheets, Magic Studio, Magic Charts, Canva AI, and Photo Editor. It also offers a simple drag-and-drop interface for easily adding, arranging, and customising design elements.
Pro Tip for Online Businesses: Explore the free template library and customise them with your brand colours and fonts to create consistent social posts, presentations, and ads, without paying for premium elements.
Google Search Console: Free Tool to Improve Google Visibility
Core Function: Analytics & SEO Tool
Launched in 2006, Google Search Console is a leading web service by Google. It helps webmasters check indexing status, search queries, crawling errors, and optimise the visibility of their websites. It also helps businesses measure their site’s search traffic and performance, fix issues, and make the site shine in Google search results.
In 2021, it introduced Google Search Console Insights, which combines data from Google Search Console and Google Analytics. This data provides webmasters and content creators with insights into the performance of their content across Google’s services.
Pro Tip for Online Businesses: Use the ‘Search Performance’ report to find which keywords already bring you impressions, to improve click-through rates.
Mailchimp: All-in-One Email Marketing Platform
Core Function: Email Marketing & CRM
Founded in 2001 by Ben Chestnut, Mark Armstrong and Dan Kurzius, Mailchimp is a widely recognised marketing automation and email marketing platform. It helps businesses of all sizes connect with their customers, manage contacts, and automate marketing efforts across email, social media, and more.
Mailchimp provides tools for managing customer lists, creating marketing content, automating outreach, and tracking results. Its flexible pricing and scalable features help businesses to grow and keep customers connected with them across different channels.
Pro Tip for Online Businesses: Use the free plan’s automation by setting up a ‘Welcome Email’ for new subscribers; it’s one of the highest-performing campaigns you can run, even on a free plan.
Zapier: Connect Apps Without Coding
Core Function: Automation Tool
Launched in 2012 by Wade Foster, Bryan Helmig, and Mike Knoop, Zapier is among the widely recognised business automation tools. It enables users to connect web-based applications, automate tasks, and incorporate AI into workflows, with its low-code/no-code software platform.
As of 2025, Zapier supports integrations with over 8,000 applications through its integration directory and has incorporated AI-powered workflows, chatbots, MCP servers, and agentic AI into its product suite.
Pro Tip for Online Businesses: Use free 100 tasks/month wisely by automating repetitive but high-impact tasks like saving form submissions to Google Sheets or sending a team chat alert for new leads.
Semrush: SEO Toolkit for Online Businesses
Core Function: Analytics & SEO Tool
Founded in 2008 by Oleg Shchegolev and Dmitri Melnikov, Semrush is the leading SaaS platform used for keyword research, competitive analysis, site audits, backlink tracking, and online visibility insights. Its keyword research tool provides various data points on each keyword.
Semrush also collects information about online keywords gathered from Google and Bing search engines. Hence, it provides a holistic approach with a wide array of integrated tools to simplify workflows and provide data-driven insights for businesses of all sizes.
Pro Tip for Online Businesses: Use its free account’s limited keyword lookups to research long-tail and low-competition keywords to rank among small businesses.
Hootsuite: Social Media Management Made Easy
Core Function: Social Media Management
Founded in 2008 by Ryan Holmes, Dario Meli, and David Tedman, Hootsuite is the leading Social Media Management platform. It acts as a centralised dashboard for organisations and individuals to plan, schedule, publish, and track content across multiple social media networks.
Hootsuite’s expertise is widely recognised in social marketing, social listening, employee advocacy, and social customer service. It helps businesses to manage their entire social media presence more efficiently.
Pro Tip for Online Businesses: Schedule posts in advance for your top-performing social platforms like Instagram or LinkedIn to stay consistent.
Buffer: Boost Engagement with Smart Posting
Core Function: Social Media Management
Founded in 2010 by Joel Gascoigne and Leo Widrich, Buffer is a leading Social Media Management tool, providing the means for businesses to schedule posts, analyse results, and engage with the community. It is widely used by individuals, creators, and businesses.
Buffer simplifies social media management by enabling users to customise posts for different platforms, set up custom posting schedules, and track key metrics like reach and engagement. Hence, it helps online businesses to grow their presence and stay consistent with their social media efforts.
Pro Tip for Online Businesses: Connect Buffer’s free plan to your most important channel and schedule posts for peak times, check insights on which times get your business the most engagement, then double down.
HubSpot: All-in-One Tool for Customer Growth
Core Function: Email Marketing & CRM
Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is a widely recognised Email Marketing and CRM platform. It provides tools for social media marketing, content management, web analytics, landing pages, and customer support.
HubSpot’s suite, including Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub, helps businesses grow by streamlining marketing, sales and customer service efforts. It’s free ‘Smart CRM’ centralises customer data and enables seamless experiences across the entire customer journey.
Pro Tip for Online Businesses: Use its free CRM to track up to 1 million contacts, then set up pipeline stages so the business can never lose track of where leads are in your sales process.
Brevo (Formerly SendinBlue): Affordable Marketing Automation
Core Function: Email Marketing & CRM
Founded in 2012 by Armand Thiberge, Brevo is a leading platform for email marketing and CRM. It offers a cloud-based marketing communication software suite with email marketing, marketing automation, retargeting ads, and many more.
Brevo software also includes A/B testing, report production, contact list management, and email heatup. Its email editor, automation tools, and a unified inbox for managing conversations across channels cater to growing SMBs with a focus on affordability and user-friendly features.
Pro Tip for Online Businesses: Use the free 300 emails/day allowance to build stronger customer relationships with short, personalised campaigns that are targeted emails rather than generic blasts.
Ubersuggest: Leading SEO and Keyword Research Tool
Core Function: Analytics & SEO Tool
Acquired in 2017 by Neil Patel, Ubersuggest is an all-in-one SEO and digital marketing tool. It offers keyword research, competitor analysis, site audits, and backlink tracking to help online businesses improve their website’s search engine rankings and grow traffic.
Ubersuggest allows users to analyse competitors’ SEO strategies, including their backlink profiles and website rankings. It also guides users by providing data to develop effective SEO strategies and suggesting areas for improvement on a website.
Pro Tip for Online Businesses: Use its free site audit to quickly spot SEO issues like missing alt tags, duplicate content, or low-performing pages.
AnswerThePublic: Discover Trending Topics for SEO
Core Function: Analytics & SEO Tool
AnswerThePublic is a widely recognised search listening tool that visualises questions and phrases people are searching for on Google and Bing. It uses autocomplete data to generate content ideas and provide market insights for content marketing, SEO, and product development.
AnswerThePublic is mainly used by marketers and online businesses to understand user search demand, create content that resonates with their audience, and increase search visibility.
Pro Tip for Online Businesses: Use the free daily searches to brainstorm content ideas around the business’s most profitable products or services.
Grammarly: Best AI Writing Assistant
Core Function: Writing Assistance
Founded in 2009 by Alex Shevchenko, Max Lytvyn, and Dmytro Lider, Grammary is among the leading AI writing assistant software tools across the world. It helps businesses to review the spelling, grammar, and tone of a piece of writing, along with identifying plagiarism.
Grammarly is available as a browser extension for Chrome, Safari, and Firefox, and as an add-on for Google Docs. Today, it is trusted by over 40 million people and 50,000 organisations every day, through its offerings including Grammarly Business, Grammarly Premium, Grammarly Free, and Grammarly for Education.
Pro Tip for Online Businesses: Use its free browser extension to polish all business emails and blog drafts to make them clearer and error-free, which boosts trust and professionalism.
Ahrefs: All-in-One SEO Toolkit for Professionals
Core Function: Analytics & SEO Tool
Founded in 2010 by Dmytro Gerasymenko, Ahrefs’ Site Explorer is one of the world’s best backlink analysis tools. It turns massive-scale data into insights that marketers use to track brand mentions in AI tools, monitor rankings, audit websites, analyse content, and uncover what is working for competitors.
Ahrefs also operates a data centre in Singapore and the US. Recently, in 2025, it launched ‘Brand Radar’, which provides brands with insights like AI visibility, search demand, and web visibility. It helps brands to reach new audiences by discovering how their brand is showing up in AI search.
Pro Tip for Online Businesses: Use Ahrefs’ free ‘Backlink Checker’ and ‘Keyword Generator’ to track competitor backlinks and identify new content opportunities for your own site.
Sprout Social: Improve Engagement and Customer Care
Core Function: Social Media Management
Founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung, Sprout Social is among the world’s leading providers of social media management and analytics software. Its platform operates on powerful social data for delivering smarter and faster business solutions.
With a full suite of social media management solutions, it offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence across 100+ countries. Its software operates across all major social media networks and digital platforms.
Pro Tip for Online Businesses: Use the free trial of Sprout Social to test analytics and engagement reports and export data that the business can use later, even after the trial ends.
Conclusion
The Best Free Digital Marketing Tools can transform how you run campaigns, connect with customers, and measure success. Each of these platforms solves a specific problem, but together they cover nearly every aspect of online growth.
If you’re just starting out, pick one or two tools that align with your immediate goals, then expand as your business grows. The combination of data, automation, design, and social insights will help you stay ahead of the curve.
FAQs
Q1. Which are the best free digital marketing tools for small businesses?
Google Analytics, Canva, Mailchimp, Zapier, and Hootsuite are among the Best Free Digital Marketing Tools for small businesses.
Q2. Which tools are free for email marketing?
Mailchimp and Brevo are popular free email marketing tools.
Q3. Can free digital marketing tools really help grow a business online?
Yes, free tools provide actionable insights, automate repetitive tasks, improve content quality, and help track your performance effectively.