Artificial Intelligence (AI) has been around for a while, but when ChatGPT launched and anyone could use it for free, online search and search engine optimization (SEO) changed forever. Using AI SEO tools, organizations big and small began creating loads of new generative AI (GenAI) content, while shoppers used Google AI overviews, AI mode, and LLM citations to find products.
This means: to stay competitive, you need the right GEO (generative engine optimization, the optimization of content for AI-driven search engines like ChatGPT and Google Gemini) strategy and AI SEO tools to optimize your store’s visibility on these AI platforms, along with traditional search engines. This guide walks you through some of the best AI tools for ecommerce SEO and how to choose the right ones for your business.
How is AI used in ecommerce SEO?
Use AI for ecommerce SEO tasks including the following:
Keyword research
AI SEO tools help conduct thorough ecommerce keyword research to find:
- Product-specific keywords. These are the exact words shoppers use when searching for a product on Google or marketplaces. They’re usually detailed phrases that indicate high purchase intent. For example, “men’s tennis shoes for clay courts” or “women’s denim jacket under $200.”
- Competitors’ keywords. SEO tools reveal relevant keywords your competitors rank for, but you don’t. By tracking them, gaps in your SEO strategy emerge. Let’s say you’re a clothing brand and your competing website ranks for the keyword “organic cotton t-shirts.” SEO tools flag this gap and, if you’re selling such t-shirts, you could create or optimize your product and category pages to rank for this term.
- Keyword intent. This helps you understand customers’ intent behind a search query. For example, the keyword “best iphone 17 cases” suggests that a searcher wants to compare different cases. However, “buy iphone 17 case online” indicates they’re ready to buy. AI SEO tools show you the search intent information for each keyword.
“The effectiveness of your AI keyword research really depends on the language model you choose and, more importantly, the depth of information you provide,” says Hiten Patel, SEO account director at Push. “Some LLMs are great at picking up subtle semantic connections with very little input, while others need more data to deliver meaningful results.
“The best way to ensure your AI-generated keyword list aligns with what actually matters to your client is by supplying the model with the full product repository.”
Content creation and optimization
AI SEO software automates and scales production of ecommerce content like:
- Product descriptions. Most SEO tools have an AI content writing feature that instantly generates compelling product descriptions in bulk. This saves you plenty of time if you have a large product catalog. However, when you use AI for product descriptions, make sure to review their accuracy before using them on product pages.
- Meta tags. These tools automatically generate page titles, descriptions, image alt-text, and more. This helps improve click-through rates and search engine visibility. Including these on your site also makes it more accessible.
- Blog posts. With AI SEO content tools, it’s easy to create blog posts to educate your customers and drive traffic to your product pages. For example, if you’re selling air fryers online, you could create an article like “5 Best Air Fryer Recipes” and mention your product in it. This way, people who search for air fryer recipes can find your article, get familiar with your product, and eventually buy it.
In addition, SEO tools analyze existing content on your website and suggest optimization opportunities. For instance, when they scan your product pages they flag missing keywords in product titles and descriptions.
Note: While you can scale your content with AI, make sure to check the quality and accuracy of the content. Google rewards high-quality, helpful content that adds value to users and penalizes low-quality, scaled content produced only to boost search ranking.
“There are no chances that we will skip human oversight when it comes to customer-facing content,” says Barbara Robinson, marketing manager at WeatherSolve Structures. “The initial draft is done under the assistance of AI tools, yet we make sure that the language is always revised and edited by our team to ensure that it conveys the technical knowledge of our brand and reflects the peculiarities of our products properly.”
Technical SEO
SEO tools detect whether your website has any technical issues that negatively impact its visibility on search engines. Some common technical errors on an ecommerce site include:
While most SEO tools scan your site and flag these issues, AI-powered tools fix them automatically.
Also read: Technical SEO Guide: Use Technical SEO To Improve Your Site
On-page SEO and user experience
AI tools can help you optimize on-page SEO elements as well as improve your site’s overall user experience (UX). They’re both important ranking factors for search engines.
Here are some key on-page SEO and UX factors:
- Internal linking. AI SEO tools suggest adding links between related product pages, categories, or blog posts. For example, on a running shoe product page, the tool may recommend adding links to products and accessories like socks or running shorts in your store. This improves navigation and keeps visitors engaged for a longer period. Internal links also teach web crawlers how to find related content on your site
- Content layout and readability. These tools analyze how your product descriptions, images, and calls-to-action (CTA) are placed on a page. Accordingly, they might suggest improvements in formatting, such as breaking up text or placing keywords in headers, to make it easier to read or skim.
- Site speed and UX. SEO tools detect issues like large images or excessive third-party plug-ins that reduce site speed, and suggest how to fix them. They also check whether your site is optimized for mobile users and has smooth navigation and checkout experiences. This can improve both search engine rankings and conversions.
“UX is where humans will shine. If your site delivers a poor experience, no amount of GPT can save it. AI will write the story, but UX decides if people stay to read it,” says Deepak Shukla, founder and CEO at Pearl Lemon.
Top SEO tools for ecommerce (with AI features)
- Semrush
- Surfer SEO
- Writesonic
- Alli AI
- Indexly
These are some of the best SEO tools with AI features for various ecommerce SEO use cases:
1. Semrush
Semrush is an all-in-one digital marketing platform, offering advanced SEO and AI tools to help you boost the visibility of your ecommerce business on both traditional search engines and AI platforms.
You can use the Keyword Magic Tool to find relevant keywords for your ecommerce store along with monthly search volume and search intent for each term.
For example, if you’re selling pet food online, use this tool to identify and analyze product-specific queries that can drive more traffic to your product and category pages. Use the knowledge to optimize your pages to rank for those queries.
At the same time, you can check your brand’s visibility in AI platforms like ChatGPT, Perplexity, and Google AI Overviews, using Semrush’s AI SEO Toolkit. The tool also offers optimization recommendations to increase your chances of being cited in AI responses.
Pricing: Semrush offers free access to basic keyword research features (capped daily usage limits), and three premium pricing tiers: Pro ($139.95 per month), Guru ($249.95 per month), and Business ($499.95 per month). Pay annually instead of monthly and save up to 17%. It also offers custom plans for large organizations.
Best for: Ecommerce businesses who want to improve their search visibility in search engines and AI platforms.
2. Surfer SEO
Surfer SEO helps you optimize your product and category pages based on real-time SERP (search engine results pages) analysis. Input your target keyword and the product/category page or blog post URL in its Content Editor tool and get instant recommendations on ideal word count, relevant terms to add, required headers, and more.
The tool also shows the content score (how your page compares to top-ranking pages). As you apply suggestions, the score improves and indicates progress.
This way, you ensure your page covers the exact topics Google associates with that query and improve your chances of ranking.
Pricing: Suffer SEO offers three subscription plans: Essential (starting at $99 per month), Scale (starting at $219 per month), and Enterprise (available at custom pricing). Pay annually instead of monthly and save 20%. You can also buy add-on tools that are available with main subscriptions.
Best for: SEOs and content marketers who want to quickly write and optimize ecommerce content like product/category page copy, product descriptions, blog posts, and more.
3. Writesonic
Writesonic is an AI search visibility tracking and content optimization platform that helps you automate ecommerce SEO workflows and track product citations across AI-generated search results.
You can use Writesonic’s SEO AI Agent to automatically generate keyword-optimized product descriptions, meta tags, and blog posts for specific products or categories.
In addition to the regular AI visibility tracker which most SEO tools offer, Writesonic has an ecommerce-specific AI tracking feature called Shopping Visibility. It shows you how your products appear in AI-generated shopping results. These insights help you perfect their placement to drive traffic and conversions from these results.
Pricing: Writesonic offers five different pricing plans: Lite (starts at $49 per month), Standard (starts at $99 per month), Professional (starts at $249 per month), Advanced (starts at $499 per month), and Enterprise (custom pricing). Save 20% with annual billing.
Best for: Ecommerce brands who want to automate their SEO workflows and track their product visibility across AI search engines.
4. Alli AI
Alli AI offers a suite of AI-based SEO features with a focus on bulk on-page optimization which is an ideal SEO use case for ecommerce businesses managing large numbers (thousands or more) of product pages.
You can use Alli AI to generate and publish SEO-friendly content at scale, such as product titles, meta descriptions, and structured data. For example, if you’re selling hundreds of styles of “men’s sneakers,” Alli AI can optimize all those pages simultaneously. This saves hours of manual work for your SEO team.
If you’re on Shopify, you can use its Shopify SEO Automation feature to integrate directly with your store. This helps you automate time-consuming technical SEO tasks like adding canonical tags, fixing duplicate content issues, and implementing product schema across large catalogs.
Pricing: Alli AI offers three main subscription plans: Consultant ($399 per month), Agency ($699 per month), and Enterprise (custom quotation). Save up to 17% with annual plans.
Best for: Ecommerce SEO teams who need to make large-scale, code-free SEO updates quickly, especially for Shopify or other similar platforms.
5. Indexly
Indexly speeds up the process of getting your webpages (product pages, category pages, blog posts, etc.) indexed by search engines and large language models.
Use its Indexing feature to automate the submission of new or updated product pages (or entire catalogs) to search engines. For example, when you add dozens of new “summer collection” SKUs, Indexly detects them via your sitemap and automatically submits them to Google, Bing, and Yandex. This leads to faster indexing and ranking.
Indexly’s LLM Indexing Toolset tracks how AI platforms like ChatGPT or Gemini see your pages. It also offers LLM optimization suggestions to improve your content so AI answers cite your pages. This helps you get more traffic and sales.
Pricing: Indexly offers a free plan with limited features and four paid subscriptions: Solo Plan ($14 per month), Team Plan ($39 per month), Business Plan ($79 per month), and Agency Plan ($129 per month).
Best for: Ecommerce businesses with large product catalogs or that perform frequent page updates. With Indexly they quickly get their pages indexed by search engines and AI platforms.
Top AI tools for ecommerce (with SEO use cases)
- Shopify Magic
- ChatGPT
- Jasper
- Shogun
- Bloomreach
Here’s the list of best AI tools that offer multiple features and use cases for ecommerce SEO:
1. Shopify Magic
Shopify Magic is the AI assistant for Shopify stores. It’s integrated directly into the Shopify interface, making it easy to use. Currently its core features are content (text and media) generation, ecommerce AI assistance, email planning, and live chat, but Shopify regularly rolls out new ones.
When you need product descriptions for hundreds of SKUs, writing them manually is time consuming. Shopify Magic automatically generates SEO-friendly product descriptions using a few features and keywords. Like this:
Similarly, a click generates product images within the same interface.
While these features can save you a lot of time, they also boost your SEO and customer engagement, ultimately improving your conversion rate.
“Having had some time to explore and experiment with Shopify Magic, the product description generator has left me thoroughly impressed,” says Drew Davis, founder of Crippling Hot Sauce.
Pricing: Shopify Magic is available for free on all Shopify subscription plans (no additional cost or usage limits).Shopify pricing plans start at $39 per month for Shopify Basic, $105 per month for Shopify Grow, $399 for Shopify Advanced, and $2,500 and up per month for Shopify Plus.
Best for: Shopify merchants who want to quickly optimize their product pages and customer experience.
2. ChatGPT
ChatGPT is the leading product of OpenAI, a leader in the AI space. It has a simple text entry interface but can generate blog articles, title tags, meta descriptions, images, code, and charts to help you create content that brings in organic traffic.
For example, you can ask ChatGPT to brainstorm different angles for product descriptions using a prompt like “create three product descriptions (~50 words each) for recycled leather wallets, each communicating a different angle of product benefit.”
Similarly, you can generate FAQs for your product page based on real customer concerns like “is this backpack waterproof?” or “is this mattress recommended by doctors?” You can also ask ChatGPT to write persuasive calls to action (CTAs) to increase conversions.
Pricing: ChatGPT gives free access to the GPT-4o model with limited usage. Premium subscriptions start from $20 per month which offers priority access, higher usage limits, and access to the more powerful model GPT-5. Premium subscribers also get features like projects, custom GPTs, and video generation.
Best for: SEOs and marketers who want support in a wide range of marketing tasks.
3. Jasper
Jasper offers a variety of marketing-specific AI generation tools, including blog writing, headline copy, SEO strategy, and more. It launched in 2021 with a small business focus, but today it’s aimed at large enterprise businesses with important security and scale considerations for AI.
Use Jasper Agents to automate ecommerce content and SEO tasks at enterprise scale. For instance, if you’re a fashion retailer, you can set up an agent trained to your brand voice and guidelines to create brand-consistent content like:
- Product and category page copy for your ecommerce store
- Images, captions, and posts for your social accounts
- Personalized emails for newsletter subscribers
- Ad copy for search and social media ad campaigns
It can be a great help during busy periods like season sales or new product launches.
Pricing: Jasper offers two subscription plans: Pro and Business. You can try the Pro plan for free for seven days and pay $69 per month thereafter. The Business plan is available at a custom pricing. Annual billing saves 20%.
Best for: Enterprise marketing teams who need to deploy AI content at scale.
4. Shogun
Shogun is a page builder for Shopify stores. In recent years, it has added a suite of AI tools, including AI text generation, an AI website builder, and instant SEO meta tags.
Its AI Section Builder lets you build and edit entire page sections (like hero banners or feature grids) with SEO-optimized headings and copy directly into your Shopify admin.
Pricing: AI SEO features included with all plans, which start at $39 per month. Annual billing saves you 20%.
Best for: Shopify merchants who need a page builder and want similar features to Shopify Magic.
5. Bloomreach
Bloomreach offers a set of AI tools to create personalized web experiences for your customers. This helps you engage customers and boost SEO. Its AI customizes customer experience on your website based on the product and customer behavior data it collects.
For example, you can show a specific variation of a landing page to a first-time visitor coming from Google search, and while a repeat customer sees a version with personalized offers. With this dynamic targeting, you can increase customer engagement and time spent on page. This can improve that page’s ranking in search engines and drive more conversions.
Pricing: Bloomreach provides custom price quotes depending on your SEO and marketing automation needs.
Best for: Enterprise-grade ecommerce businesses that want AI and personalization at the heart of their experience.
Also read: AI Tools for Business: A Guide To Using AI for Ecommerce
How to choose the right AI SEO tools for your store
The right tool depends on your business needs, technical expertise, budget, and compatibility with existing systems.
Follow this four-step process to select the best AI-powered SEO tools for your business:
- Outline your business needs and goals. If you need help with technical SEO (site audits, core web vitals, indexing, etc.), tools like Semrush, Alli AI, and Indexly are ideal. If you want to automate the ecommerce content creation process, then Surfer, Jasper, or Writesonic are better choices.
- Consider your technical comfort level. Some tools require higher technical expertise to use custom integration and personalization features. If you want a simple, no-code visual editor, Shopify Magic or Shogun could be the right fit.
- Factor in your budget. Your budget depends on whether you want to explore what SEO automation can do or execute a planned AI implementation across your content and SEO campaigns. For the first case, start with free plans or trials of tools like ChatGPT or Semrush. And if you have a need and budget for enterprise-grade AI SEO tools, consider Alli AI or Bloomreach.
- Check compatibility with your existing tech stack. Finally, before you invest in any tool, see how it works with your current ecommerce platform, CRM, and analytics. If you’re a Shopify user, you can use Shopify Magic’s built-in AI tools without worrying about integration issues.
AI SEO tools FAQ
How can AI be used for SEO?
AI can be used to automate repetitive and time-consuming ecommerce SEO tasks such as performing site audits, writing product descriptions, and generating meta tags. You can also use AI tools to write first drafts of website copy, product pages, or blog content for SEO purposes.
Using AI as an assistant helps you speed up the content creation and optimization process. It also helps if you have a small team or you’re handling it yourself for now.
Is AI content SEO-friendly?
Yes, AI content can be SEO-friendly when created under human supervision. According to Google’s guidelines, generative AI should be used for conducting research on your topic or providing structure to human-written content, not just to scale content production. To rank well on Google, your content must be original, helpful, and provide value to people.
What should you look for when choosing an AI SEO tool?
You should choose an AI tool based on your SEO goals, technical expertise, budget, and integration with current systems. Answering these questions might help:
- Do you need help with content creation, technical SEO, or on-site personalization and UX improvements?
- Are you looking for free access to basic AI SEO features? Or do you have an adequate budget to roll out full SEO automation?
- Can your team handle advanced AI applications and custom integrations?
- Does the AI SEO tool work well with your existing tech stack?
Make a decision after analyzing the above scenarios.
How will AI Overviews impact my ecommerce store’s SEO?
Google’s AI Overviews give an AI-generated answer for certain queries at the top of the search results. It also cites sources it uses to generate the answer. If AI Overviews cite your product and category pages, they can bring referral traffic and lead to more conversions. Optimize your pages for AI Overviews with well-structured copy and schema markup for products, reviews, and FAQs.